At Selfridges' flagship London department store, fashion, art, retail, and technology are brought together in a first-of-its-kind, multi-layered cultural partnership featuring the work of artist Victor Vasarely and fashion label Paco Rabanne.
The technology part of The Selfridges Corner Shop's exhibition-meets-retail area will see it become the world's first retailer to sell fixed price non-fungible tokens (NFTs) over the counter when it opens.
Selfridges presents Universe, a celebration of the abstract work of the optical art movement pioneer best known for his geometric creations, in collaboration with the Fondation Vasarely and Paco Rabanne.
Universe will run for three months and feature a 55-piece exhibition by the artist, 37 of which will be for sale, as well as a series of specifically commissioned NFTs developed by London-based NFT platform Substance later this month.
Selfridges in NFT deep dive with Paco Rabanne - News : collection (#1368786)
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