How to Launch a Luxury Startup

 

So you want to launch a luxury brand? 

Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. 

Takeaways: 

1. Understand what customers want. 

2. Look at the competitive matrix. 

3. Get significant startup capital together. 

4. Be in it for the long-haul game. 

5. Set it up for customers to engage with your brand in at least 

6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-upd...​ 

"How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-...​ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/​